Microsoft approached us to pitch for a new UK programme that would encourage both visitors and employees of MSN to take some respite from staring at screens and go outside for exercise, creative inspiration, and just general wellbeing.
With just a small team of two (myself and our Creative Director) assigned to the job, we got developing concepts for posters, web takeovers and app notifications that suggested activities based on current weather (but also looking ahead, so you wouldn’t be suggested activities that could get cut short by a downpour).
Unfortunately, these particular steps didn’t count for anything—the project was parked.