RAC Advance Badges

Encouraging careful driving with gamified rewards.

RAC’s Advance app allowed insurance customers to link to their black box telematics policies to gain further insights into their driving habits.

During its development, we suggested using some of the data to provide users with badges when certain distance or driver score milestones were reached.

I got to work illustrating a few different styles of badge, including some shiny versions for when a milestone was reached consistently, or a special heritage-based goal was achieved (for example, after having driven 208.5 miles—the distance of the first RAC International TT race in 1905).