When you work for a customer engagement agency and a global pandemic restricts your ability to engage with customers, your job becomes slightly more challenging.
Whilst waiting for normal service to resume, Avanti wanted a way to engage with customers between ticket sales. Our previous work aimed at parents and children had been viewed very positively, so we had another idea; a paper train that could be printed, cut out and coloured in at home.
Simple.
With a tight deadline, no home printer and a very small team (me and the senior account manager), it was certainly a challenge.
I managed to obtain the actual train livery from their outfitting company and adapt it in Illustrator for my own purposes, as well as creating a blank template that children could colour in themselves and add to with drawings of their family and friends.
While the original idea was a simple A4 print-out, I also wanted to try my hand at producing some nice 3D visuals that would show the finished product in all its glory. It was not only a chance to test out some of my fairly beginner Blender skills, but it also gave us some nice visuals for use in the email, as well as allowing us to check that it would actually work once printed.
The clients were very happy (and apparently, their children even more so). If you’d like to make one yourself, you can download a copy below, or see it on Avanti’s website.